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Madison Region Economic Partnership (MadREP) is the economic development agency for the eight-county Madison Region of south-central Wisconsin. MadREP is the lead agent behind the region’s five-year Advance Now Strategy for economic growth, which is a five-plank platform consisting of economic competitiveness, innovation & entrepreneurship, human capital, marketing, and leadership & diversity. Through these five goal areas, MadREP and its partners aim to proactively and strategically position the region to take advantage of economic and business development opportunities. The Madison Region includes Columbia, Dane, Dodge, Green, Iowa, Jefferson, Rock, and Sauk Counties.